5 Golden Rules of Communication

Yesterday morning Andy Byford CEO of TTC was named International Association of Business Communicators (IABC)/Toronto Communicator of the Year for 2016.

During his speech he mentioned his 5 golden rules for communication:

  1. Tailor your message
  2. Honesty is always best
  3. Communicate Communicate Communicate
  4. Own the issue, be open and transparent
  5. Celebrate success

Here are my own thoughts on these golden rules:

  1. Tailoring your message to each specific audience is key! When you create a message it’s important to write/read as if you are in their position. This will allow you to focus on information that is most important to each member of your audience.
  2. Honesty is always best! As a result of my professional experience and reading local media stories, I have learned that telling people half the story is misleading and often dangerous. People will fill in the blanks with information that might not be accurate.
  3. Communicate, Communicate, Communicate. Maintaining open communication with your staff, stakeholders, general public etc. is vital. Use formal and informal methods to communicate by sharing company news. This can be accomplished via emails and newsletters or one-on-one conversation. Take the time to sit at their desk, give them a phone call or discuss the matters on the way back from a meeting, during break or at the end of the day.
  4. Own the issue, be open and transparent. Regardless of what happens, you have to own the issue. When dealing with an issue outside of your control it’s important to tell the story from your viewpoint and provide all the facts. It all comes back to sharing your concerns honestly.
  5. Celebrate Success. No matter how big or small, celebrating success is a crucial part of communications. Positive stories happen every day. Communicate them! Your staff members will feel valued and empowered. Your stakeholders will feel proud and inspired. The public will feel connected.

Once again congratulations to TTC CEO Andy Byford for winning the Communication of The Year award.

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